It’s well known that women who are over size 16 have been ignored by mainstream designers for a long time…
Words and pictures by Teresa from Hey Fatty
Not content with running their own business, the girls at Hey Fatty wanted to reach out to other collectors and sellers so in September 2012 the Hey Fatty and Friends Fair was created. This was an event where all the clothing on sale was over size 16 and featured a huge variety of vintage, retro and recycled clothing as well as a runway show. The Hey Fatty and Friends Fair was the first ever plus size fashion fair in Melbourne.
Last month they featured in the successful Curvy Couture Roadshow – a plus size event in the Virgin Australia Melbourne Fashion Festival’s Cultural Program where they were the only ones who showcased recycled vintage down the runway.
“It was amazing to be part of this event and to give people another perspective when it comes to dressing and shopping. It also brought together a myriad of plus size businesses all under one roof” Teresa said.
It was a blast meeting with so many fans, fashion bloggers and media but it was the brushes with fame that had the team jumping around all afternoon. Teresa was a little star struck with host Casey Donovan but she managed to hold it together to chat and have some fun, while Melissa could only manage a smile whenever Casey walked by. Melissa’s nerves were further tested when plus size fashion sensation Hayley Hasselhoff dropped by the Hey Fatty stall. Hayley took some time to browse through the stall items and handpicked a number of dresses, opting for light pastel colours and choosing almost everything that had a drop waist, pleated skirt and/or sailor style neck bow. Melissa managed to suppress her obvious excitement when chatting with Hayley, who was fresh from appearing in British Plus Size Fashion Week and heading off to Paris Fashion Week – Oh La La!!
It’s well known that women who are over size 16 have been ignored by mainstream designers for a long time, and while there is a large range of low end fast fashion on the market, there isn’t much out there that is well made and allows women to express their own individual style. Melissa and Teresa believe that vintage and retro clothing is one of the best ways to do this as clothing made pre the big-fast-fashion boom has so much more thought put into the design, cut, fabric and print. Many European and USA designers from past eras celebrated and designed for women in sizes larger than today’s mainstream fashion models, so there are so many more options, no matter what your taste.
While there are so many options, Melissa admits that sourcing vintage clothing over size 16 is a challenge, but she feels it’s an important one to pursue.
“All women, at every size have a right to look and feel amazing. We think vintage clothing does just this.”
In terms of styling, don’t feel you need to be a vintage purist. Mix vintage with modern pieces, pattern clash and generally wear what you want to wear and how you want to wear it!
Come and see more at the Hey Fatty stand at Love Vintage and Retro Fair in Melbourne 16-18 May, 2014. They also have an online presence, which is regularly updated with new stock and you can find out where they’ll turn up next on their Facebook page.