Can we take our fashion cues from HRH? If the unprecedented rise in popularity of Launer London’s handbags is a guide, the answer is a resounding yes!
When Queen Elizabeth II accessorised with her (personally designed) Launer London handbag at William and Kate’s Royal Wedding, she could hardly have predicted the shopping frenzy that followed, sending sales of their traditional style handbag skyrocketing by a whopping 60%!
In fact Launer London’s traditional target market of ladies aged 50+ also saw an explosion of new, younger buyers, and savvy management were quick to expand their retail and online presence to meet demand. Despite being positioned in the luxury items category with price tags to match, they continue to ride that wave of success today.
With the upcoming Queen’s Birthday celebrations in Australia on June 10, we took a pictorial journey of her wardrobe throughout the decades and wondered … what might the next royalty–inspired fashion-jewel-in-the-crown be?
Images of Handbags kindly provided by Launer London publicity department
Queen Elizabeth II images are all public domain and sourced from Wikimedia Commons